The Success of Thinking Small
Judith August created the first concealer in a pencil form in the USA in 1986.
This multi-purpose concealer was designed to cover up bruising, redness, and discolorations through her work with cosmetic surgeons in the Beverly Hills area. It also covered age spots, under eye darkness, and other conditions that demanded a long lasting formula.
She called it “The Everything Pencil™” because it simply covered up Everything!
For over 30 years, the company has created effective, multi-purpose makeup, specializing in individuals, not the masses, realizing that her products are unique to ones’ specific needs.
Judith says, “It was mandatory to stay small and exclusive. We were an ‘Indie Company’ before the word was popular. Choosing to stay small and personal, the company was able to provide the best products in small batches in the category. Providing stellar service enables us to know our customers and listen to their needs. We even answer the telephone. We’re old school that way.”
Our mission now is to continue offering effective multi-purpose products that work with packaging that is simple.
When possible, we do not use any additional packaging for our products and keep our shipping material to a minimum. In addition, we re-use or recycle all shipping material we receive.
We are what we have done for the past 35 years and look forward to staying a small, independent company. This is what the success of thinking small is all about!