Terms of Concealment

09 /01/ 2016 by under: , , , , , , , , ,

Terms of Concealment


FOUNDATION is the most basic makeup, and by nature generally lighter in consistency and coverage than dedicated concealers. Foundation is available in jars, tubes and compacts. A skin matched foundation may be all you need to even out your skin tone, conceal minor discolorations, or cover up a simple flaw or blemish. Choose a foundation formulated for your skin type; moisturizing for dry and non-oily for everyone else.


CONCEALER makeup is thicker in consistency, more opaque than foundation and better for actually concealing. It comes in a wide range of skin shades and can be found in tubes, compacts, roll-up sticks and pencils. Concealer should smooth on easily and not be too thick, dry, cakey or goopy.


COLOR NEUTRALIZER also called corrector, not a natural skin shade but rather a pale color – like peach, rose, green yellow and lavender. It’s meant to be used under or mixed with foundation or moisturizer. Neutralizers act as a kind of insurance policy” to block out unwanted discoloration that might show through makeup during the day. A neutralizer is an excellent base for covering extremely dark circles, bruising and for blocking redness.


TRUE CAMOUFLAGE MAKEUP is different – it’s more opaque, by using more pigment, and much heavier in consistency than a foundation or concealer. It also comes in a range of skin-tone shades. Because of its thicker consistency, camouflage makeup is not normally suitable for the eye area. Use only where it’s needed. It’s serious coverage.


TINTED MOISTURIZERS are perfect for those who need just a little neutralizing or simply want a veil of color without makeup.


LIGHT-REFLECTIVE FORMULAS Today, the newest concealers boasts light-reflecting ingredients. These products rely less on heavy pigments and more on micronized mica quartz, pearl and titanium dioxide which all have light reflecting qualities. They’re also thinner in consistency than traditional concealer formulas. In the opinion of many makeup artists this kind of concealer is good for minor problems, but tends to be less effective for very dark or discolored areas.


MINERAL MAKEUP A story of its own. It all started in the 70s; I had the privilege of being involved with the first Mineral Makeup; a cosmetic called “Indian Earth” where I was the training director for people demonstrating the product. They learned from me, and in turn taught the public, “The Art of Mineral Makeup”. This type of product was never seen before and became a huge success.

Fast forward 30 years and minerals are mainstream, highly marketed and categorized as “makeup that is good for your skin”. True “Mineral Makeup” is a natural resource from the earth, finely ground without chemicals, dyes and preservatives. It contains titanium dioxide, and zinc oxide, which provide “natural sun blocks, plus mica which gives shine.

“Today, you want to be aware that many products are fortified with other ingredients which are not true minerals,” says the
creator, Diane Ranger. “Make sure to look at the ingredients and choose carefully. While some love this type of makeup, others note that it dries out the skin and accentuates wrinkles. Try it and see if it works for you.”

Foundations mix well together if it is the same formula. However, oil base mixed with water base will separate.

terms of concealment

Gotcha Covered
by Judith August

Finally, the book EVERYBODY'S been waiting for!


"Gotcha Covered - The Compact Guide To Camouflage Makeup" by Judith AugustGotcha Covered, The Compact Guide to Camouflage Makeup is the perfect at home manual for everyone who wants to cover and conceal cosmetic challenges. From simple annoying flaws to serious coverage, this colorful book is the educational "go to" for learning the art of camouflage makeup.Beautifully illustrated, Judith August book shares secrets and professional makeup tips for a flawless look. 110 easy read pages show you, step-by-step how to conceal blemishes, acne, birthmarks, tattoos, post surgical bruising and the pesky signs of aging.Within the book Judith shares her personal story, from fashion model to creator of Judith August Cosmetic Solutions; she is now known as "the Queen of Camouflage"Click here to View Video  Buy Now

Post A Comment

Leave a Reply

Your email address will not be published. Required fields are marked *