Dark Circle & Shadows
- The darker the circle, the darker the concealer should be. If you try to cover with something too light, you will wind up with a grey ashy look that is worse than what you started out with!
- Orange Masking Crème™ is designed to conceal and neutralize very dark circles. The Everything Pencil™ offers certain colors which also conceal and neutralize such as Pure Beige or Pink Glow.
- Always test the color of a concealer OVER your foundation. If the effect is invisible you have the correct shade. (You can choose to apply concealer under foundation by going one or two shades lighter; however it is not as effective. This is the way we use to do it. Everything is trial and error and the first approach seems to work best for most.)
- Your under eye should never be too light. White rings under your eyes look as bad as dark ones!!!
- To keep things as natural as possible, apply your foundation first and then top off with your concealer. Cover the inner corner of the eye where it is darkest and follow through to the inner half of the under eye. This way if you have the beginnings of fine lines, you are not adding weight to the outer half and showing off the problem.
- You will get the most natural cover with a brush. You have much more control with a brush than you have with your fingers and you will use less product.
- If you prefer to use your finger, opt for your ring finger, as it is weaker and will apply less pressure to the delicate skin.
- If it starts to look heavy, apply a tiny bit of your eye creme over the top to wash it down a bit.
Hint:You should always use an eye creme before applying any type of concealer, but let it absorb for 60 seconds before you apply product.
Bags & Puffiness
- Very heavy bags and puffiness are extremely hard to cover and it is best to try to detract from the problem by focusing on your eye makeup and highlighting your lip and cheek color.
- If you have a light to medium puff your brush is your best friend. I always used an eyeliner brush and applied a light color right under the puff to lighten the dark area. Do this over your foundation. The effect is that you want to cancel out the shadow that lies right underneath the puff (or bag if you will!). Heavy concealer will make it look worse so start lightly, you can always add more. Blend very carefully then powder. TA DA, the puff will look less obvious. I use to have to do this every day of my life until at the ripe old age of 35, when I went to a surgeon!!!” Look Ma, no more puffy eyes!!!”
Hint: Fabulous Finish™ is a great foundation that can be applied all over the eye area and will act as a concealer as well as an all over face color. To lighten the dark line under the puff, use The Everything Pencil™ in a lighter color or try Orange Masking Creme.