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Thank you for taking our survey, we love you too!

September 19, 2013 by Judith August

A big THANK YOU! To all of you who participated in the Judith August Cosmetic Solutions survey. The positive feedback was valuable and the suggestions we take very seriously. However, according to the responses, “more of the same” is a good thing. I guess we just keep doing what we are doing. Yeah!

On a personal note, it truly brings tears to my eyes. I have been involved with cosmetics my entire life; first through modeling in front of the camera and then as the training director of Aida Grey Cosmetics in Beverly Hills. For those of you who don’t remember this brilliant matriarch of the industry, she was THE Estee Lauder of Beverly Hills and my mentor in the world of cosmetics.

In between, I was fortunate to live in New Orleans and open the very first “make-over” cosmetic boutique in the entire south. “Let’s Face It” featured Aida Grey Cosmetics, Revlon, Lancôme and many others.

We even had a line for children called “Once Upon an Apple”, I loved that company. It was shampoos and body products for kids. This along with perfumes, accessories and essential oils made us the “place to be” to have your makeup done for proms, weddings, and southern balls that were the staple of living in “The Big Easy”.

HOW I BUILT MY COSMETIC COMPANY

Years later, returning to Los Angeles, the place of my birth, I created, “The Everything Pencil ™, face and body concealer, through my work with plastic surgeons in the area. I was the makeup guru in post operative cosmetics, and got lucky when Allure Magazine wrote about my work and chose the pencil as “Editor’s Choice” of the month. With the overwhelming response… a business was born.

From there, my goal became to help people with products that covered, concealed and camouflaged just about everything because at that point I realized, “Everybody’s got something to hide”.

Wow, so much time has gone by and with the help of wonderful pharmaceutical talent and the best laboratories America has to offer, I have added a full line to Judith August Cosmetic Solutions in order to help you with your personal needs. Know that we are here for you and it doesn’t take a survey to listen to your valuable input, we always to love to hear your thoughts…(the good the bad and the ugly…)

So, another thank you for letting us know that you appreciate our efforts. Future blogs will continue to keep you informed about the goings on here in the office and the new products coming your way plus how we are addressing your suggestions and comments.

In the meantime, to quote the name of my new book, “How to Cover up and Conceal Just About Everything”, we’ve Gotcha Covered!

With Warm Appreciation from the team of Judith August Cosmetics and from Judith herself.

Keep sharing your thoughts and asking questions, we want to hear from you.

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Judith August is the author of “Gotcha Covered – The Compact Guide to Camouflage Makeup”. It’s the perfect at home manual for everyone who wants to cover and conceal cosmetic challenges. From simple annoying flaws to serious coverage, this colorful book is the educational “go to” for learning the art of camouflage makeup.

Back to School: Reading, Writing and Arithmetic

August 29, 2013 by Judith August

When was the last time you took your children- or-grandchildren “Back to School” Supply Shopping?

Well, the only pencil I have thought about for many years are The Everything Pencil™- Face and Body Concealer and its sister, The Erasezit™ Antiseptic Concealer.
I happen to be in New York last week where two of my grandchildren live, and I offered to take them “Back to School Supply Shopping” at Staples. They used to be very small and back to “preschool” was a different shopping spree all together, but that was a minute ago… What a different ball game now that they are taller, older and entering 1st and 5th grade! Frankly it would have been more fun shopping at Nordstrom’s, but here we are on our shopping spree in the land of all types of school supplies and accessories. What a mind-blowing experience! What happened to the “Ole School Days,” when the school system provided supplies to the students? Today, I had two little ones walk into Staples with me and mile long lists of school supply “necessities” that were never “necessities” when we were growing up.

Talk about Pencils! Who knew there are 12 different types of pens and pencils, 10 different colored folders, 6 different types of notebooks they both needed and on and on and on. You know what I mean?

The sales person who helped us was sympathizing with me all the way. He too is the grandfather of 2 small boys and can’t get over what it takes to “go back to school.” “In our day”… was the beginning words between the two of us every time I reached for another item. Task ,Tisk, Tisk we lamented as I secured and fought for the last Incredible Hulk hard drive disk. Now to find a lanyard to match the disk…that’s another shopping day all together.

I got back to the house with 6 oversized shopping bags full of “supplies for two” and felt exhausted, overwhelmed and totally broke.

As much as I adore those fabtabulous children the only pencil I want to see now is the one in my cosmetic drawer.

If you have to deal with what we now refer to as “B2S.” No sweat, you still get a discount for the Erasezit™ pencil and it won’t break the bank!

La Di Da,

Judith August

P.S. Have a story to share? Let me know.

Contact me at: [email protected]

Top 5 Products in My Makeup Bag

August 11, 2013 by Judith August

Back in “the day” you could find at least five lipsticks, six eye shadows, several lip and eye pencils, mascara, eyelash curler, lip balms, brow color, brow wax, and more in my bag!

Today I can truly confess I don’t have tons of items I use on a daily basis I have simplified!!!

It may be a shock to some that since I’ve been in the cosmetic industry all my adult life and I’m considered a cosmetic guru, that this fact of simplifying is totally bizarre for one such as myself. I confess that I live with so few makeup products…except for concealers which I have many…the ones I create and the one’s I’m constantly researching.

It all started one morning, many years ago, when I was in San Francisco and realized I had left my makeup bag at home. Panic set in! I had a very important business meeting and needed to look my best. No excuses and voila..no makeup bag to be found!

I scrambled through my purse and laid out the four cosmetic items I had with me. The Everything Pencil™ in two colors (pure beige and cinnamon) ,mascara and one lipstick!

I had just created the Everything Pencil and thank goodness for that! I used it everywhere; as a concealer, (of course) and covered up all the spots, freckles and red veins on my face.

I used it as a highlighter under my brows and colored out the discolorization on my eyelids.

My lipstick became my blush, adding a touch of color on the “apple of my cheeks.” I also swiped a bit of same lipstick on the outer corner of my eyelids…it became an eye shadow. Pretty clever, yes?

Then I took The Everything Pencil in the color cinnamon and deepened the crease above my eyelid and then the same color as a lip liner and cheek contour…to tell you the truth I used it as a brow color too.

Mascara is always a blessing. Today Laura Merciers is my favorite because I love the brush that makes the lashes so natural looking and with its tiny tip it doubles as an eyeliner. I add little eyeliner dots in between my eyelashes, top and bottom to give a darker, more dramatic look. I must say I “cleaned up” pretty well.

Since that day I found out how creative I could be with simply four products, which I continue to do. I use one foundation (My Fabulous Finish which is simply fab!) And one lipstick that I found over the years is just the perfect color. A different lip liner can always change the look of the lipstick but the base color is always the same. Once you find perfection, stick with it. Clinique has wonderful lip liners and they really last.

However, if you asked me about my body care products that’s a different story. I’m a sucker for oils and fragrance, which I will share with you on my next post. It’s going to take up lots more space!

Hey! Are we fabulous??? You bet we are!

For now,

Judith

CONTEST:

Let us know what’s in your makeup bag!

Post it on our Facebook page and you’ll be entered in a drawing to win a FREE Judith August product of your choice!

https://www.facebook.com/JudithAugustCosmetics

Women Who Inspire

July 11, 2013 by Judith August

By owning a company that specializes in camouflage cosmetics, which addresses ways to cover up and conceal any flaw, I marvel at the women who come through my website and feel pride as each inspirational tale colors my world.

Amber Carmen, founder of Tangled Tantrum

Socially Conscious Products for Children

Every woman, in our series of WOMEN WHO INSPIRE, believes that life is lived with passion, joy, and creative intensity, bringing all of their experiences to the table. They all have fascinating lives that are an array of challenges that make them clever, strong, and fearless in their ability to embrace the future with their own unique style.

I’m excited to introduce Amber Carmen, the founder of Tangled Tantrum™, one of the most simple and effective products for children I’ve seen.

Amber, a local hairstylist and mother of two, developed and launched her product line this year. She is also a fan of Judith August Cosmetics, which she uses everyday to cover up small imperfections and a birthmark that she camouflages daily. She had been working in the industry for years and wasn’t satisfied with hair products for children that were on the market. So she decided to develop her own.

It was a fight every night at bath time to brush out tangles in her children’s hair. Her two kids definitely did not want to use “mom products” so Amber thought that if they had their own that smelled amazing, worked great, and had cool eye catching graphics, then she wouldn’t have to deal with “Tangled Tantrums” every night.

Not only did she want to bring something fun to use, but also wanted a healthy alternative to products that contain parabens. Therefore, Tangled Tantrum is 100% paraben-free. This is especially important to young children and their overall health as they grow. She is proud that the products are made in the U.S.A., just like Judith August Cosmetics Solutions. This was important because of the belief in being socially conscious.

Not only were Amber’s children an inspiration for the creation of her product, they are also the look of the line. All of the marketing for Tangled Tantrum feature her children (two featured above) as part of the graphic characters on the label. The image of her product has helped it become alive and is something fun and creative.

Locally, the line is sold in hair salons and was recently featured in the local Salt Lake Magazine for “March Picks for Moms & Kids.” We support Amber and her new venture. To learn more go to tangledtantrum.com

Got a story of your own? I truly hope that you will share. Contact me at [email protected]

Are we fabulous? You bet we are!

Invisible Stockings™ Video

May 16, 2013 by Judith August

Check out the new Invisible Stockings™ Video

Judith August INVISIBLE STOCKINGS™ “It’s A GAM Thing!”

May 1, 2013 by Judith August

Long, slim, and fabulous flawless legs have been the prize possession, and a man’s obsession, of many beautiful women throughout the ages. Movie Stars have been known to insure their legs for millions of dollars because of this career enhancing asset.

Silk nylons, of the finest nature, were purchased as trade with Japan where worms labored tirelessly spinning silk for the sake of our beauty.

When world war 11 broke out these itsy bitsy workers continued to weave, but now it was for creating parachutes for Japanese soldiers and spinning for silk stockings went by the wayside.

While DuPont began “nylon stocking”production in 1939; alas…their machines also went into parachute production and women had to look for other ways to create the “stocking clad look”, but without the silk nylons.

In the early 1940’s Elizabeth Arden and Helena Rubinstein created their “Liquid Leg Makeup Bars” which popped up in every department store. Even though clever names like “Gentlemen Prefer Bronze” and “Mist of Dawn” showed up on the shelves, application of these products was often an arduous affair.

The pigments were dry and flakey and the fluids often suffered pigmentation separation. Some women went so far as to color their legs with instant gravy. None were “waterproof” (imagine the random rain storm) and the reality of drawing a line up the back of the leg (to pretend silk nylons) was nearly impossible and totally tedious!

What goes around comes around and we fast forward to today. Some say “nylons, what for??? They creep and they run and pull and bunch in all the wrong places!” With the onset of self-tanning and hundreds of “bronzing” liquid potions and lotions women feel free again!

Judith August Cosmetic Solutions took a “new spin” on this and created a ColorTint that mimics the look of silk nylons giving the illusion of silky, sexy legs along with the beautiful sheen we love. … But without the itsy bitsy worms!

The wonder of simply applying this luxurious sheen filled, emollient cream with vitamins, good for our gams is enough to get us out the door and into the limelight. It’s also smudge proof and water resistant and can be layered for a light sheen to darker with the flick of your fingers or “Swirl Brush”

Invisible Stockings™ do not stop at legs alone. Use all over arms and décolleté for a healthy and sliming appearance…then simply remove with warm soap and water

Go ahead…dress up in “INVISIBLE STOCKINGS™”

Mother’s Day

May 1, 2013 by Judith August

It’s Mother’s Day and once again time to celebrate “Mom’s”; beautiful, nerdy, athletic, creative, overworked, powerful, simple, incredible, loving, intense, reliable, sensitive, hard core, interesting, busy moms. Many are extraordinary woman celebrating mother’s and father’s day, conquering the challenges of single handedly raising successful, wonderful, productive, well-adjusted kids. Katherine Phelps is just such a woman.

It’s a story that didn’t begin until after her 40th birthday, a time in life when many women are facing daunting answers to some of life’s most important questions. As the consummate career woman, who created and published Atlanta Woman Magazine, the thought of “having a baby” was the furthest from her mind (after all, she was raising a successful magazine empire)… until Marise came along at only 22 weeks, weighing barely 1 pound. Even with a bumpy, complicated beginning filled with hospitals, heart defects, fetal monitors, the loss of a marriage and the magazine, this small child brought Katherine through the world of emotional, financial, medical miracle survival and showed her the true meaning of the word…Love.

It made Katherine into the Author, Magazine Publisher, and Activist that she is today and through all adversity, she found that having humor, grace and style were the key ingredients for creating Beautiful Media in Atlanta. And her latest new baby is… VIVA INTERNATIONALE Magazine…For Women of Excellence around the world! Among the dozens of Independent books and magazines, from first word to full blown color graphics, Katherine somehow found time to shepherd my own personal project “Gotcha Covered, the Compact Guide to Camouflage Makeup”. After a considerable time span of working and laughing together, she has not only become my Publisher, she is my treasured “Friend”.

Through the years, she has written numerous articles on the subject of cosmetics, making one of Katherine’s titles “Magic Makeup Genie”…When her personal testimonial included “bumps, bruises and putting on a brave face” her own need for camouflage cosmetics translated into helping other women survive and thrive through incredible situations.

Marise and Katherine are two souls who keep each other alive physically and emotionally, with both Mother’s and Father’s day shared between them, they have created a mother, daughter bond that is unparalleled and unbelievably special.

As I strive to surround myself with people who allow for my best self to surface, I know that Katherine Phelps is a woman of caliber and candor with a brave, beautiful soul and when it comes to my life… she has “Got me Covered” too.

Read more of Katherine’s story and others in the recently published book:

“I Am A Mother, Celebrating Mothers,” which can be found at:

http://i-am-books.com/products/i-am-a-mother-book/

As a gift to all the mothers in your world, Judith August Cosmetics is offering a 20% discount on any purchase during the month of May. Come and visit us at www.JudithAugustCosmetics.com. Use promo code: MOTHERSDAY and share your story with us. We would love to hear from you!

A New Year, a New You: A Contest!

January 3, 2013 by Judith August

Share your BEAUTY resolutions for 2013, and get a chance to win a cosmetic kit from Judith August Cosmetics!

Just hop on over to our Facebook page and answer this question: “What’s your New Year beauty resolution?”

Tell us about the changes and goals you have for yourself, your beauty regimen, or anything to do with feeling better inside and out. We’ll be taking entries until January 10, so share with us now and get a chance to win a cosmetic kit to help you kick-start your New Year beauty goals! Find out more on our Facebook page!

New VIDEOS from Judith August Cosmetics

November 29, 2012 by Judith August

We’ve updated our videos over on YouTube! Make sure to check out what’s new, including videos about our latest offering, the GOTCHA COVERED book, which contains secrets to looking younger, naturally, using our amazing product line. For more information, visit http://www.youtube.com/user/JudithAugustCosmetic and remember to “LIKE” us (if you haven’t already) on our Facebook community page: https://www.facebook.com/JudithAugustCosmetics

Thank You Ulta & Smashbox

October 22, 2012 by Judith August

I was an unsuspecting “Female” visiting the Ulta Cosmetic Store a few weeks ago looking for hairspray for my husband. Walking in, I was blinded by the lights and cameras, there were makeup artists…even hairdressers. The place was jammed with customers who were there for a “Smash Box” cosmetic promotion, all wanting the photographer. A delightful young woman approached me, asking if I would like to participate in the event. I was thrilled and feeling quite giddy at the opportunity to get in front of the camera again….with a new professionally designed makeup. I crave new ideas and love to have the latest palette painted on my canvas.

I guess I looked a bit…bewitched, bedraggled and bewildered…as I had just slipped in after a long walk with “Lola the wonder dog” wearing jogging clothes and no makeup. With a new book, “Gotcha Covered, The Compact Guide to Camouflage Makeup” coming put, I was thrilled at the opportunity for a new professional photograph. I said “Great I’d love to!” I ran home, and grabbed a couple of jackets from my closet and ran back. No one would possibly guess that it was only from the waist up. Jeans and sneakers stayed in place but again…who knew? No one would see those old rags…

The makeup artist asked me if I wanted a natural look. “What are you crazy?” I replied. “Pile it on! I intend to look twenty years younger and fabulous!” Once the latest and greatest in primer, camouflage cover up, foundation, blush, eyeliner, color, mascara, mousse, hairspray, fresh spritz… I entered the photo booth.

Feeling like I was back in the 60’s I experienced the incredible déjà vu of being in front of a really great photographer…

I was instantly transported back into one of the fabulous NY photography studios of my past… this was not the legendary Richard Avendon himself, but the photographer from Smashbox was pretty darn close. Wonderful to work with and with a great eye for lighting.

Isn’t that the beauty of the beauty business…people helping people capture the beauty that lives within and bringing it to the surface? When we look good, we face the daily challenging business of living appearing fresh and confident; it’s one of our most powerful tools for success!

It’s nice that sometimes our lives spin in circles and the pleasures of the past can become pleasures of the present. Thanks Ulta and Smashbox…you reminded me of many many wonderful memories and that I “still got it” in front of a camera…I love the look, the pampering and just so you know, my husband secretly loves the hairspray…all in all…you made my day!

Good-For-You Foods for a Younger You!

September 20, 2012 by Judith August

There are lots of healthy foods out there, but there are specific foods that are particularly good for your skin and body when it comes to looking and feeling younger.

Barley. The antioxidants and nutrients in hulled barley can help stabilize blood-sugar levels and insulin. This helps your body retain collagen, which is essential in keeping your skin wrinkle-free!
Fish. Fish that are packed with omega-3s include salmon, tuna, and trout. The essential fats in omega-3’s help keep skin soft and supple.
Broccoli. With naturally-occurring quercetin, broccoli contains natural anti-inflammatory agents, which help slow down the aging process.
Avocados. Load up on the guacamole: The oils in avocado help keep the skin hydrated, thus preventing early signs of wrinkles. (It makes a great natural facial mask, too.)
Carrots and Tomatoes. Veggies like these are full of phytonutrients and antioxidants, both properties that help prevent the harmful effects of free radicals. The lycopene found in tomatoes especially, likewise helps reduce these effects.
Spinach, kale and dark leafy greens. These veggies are packed with lutien, which helps boost your skin’s resilience.
Rosemary. This tasty, aromatic herb increases levels of ceramide in the skin, helping retain its elasticity.

Follow us on Facebook!

August 27, 2012 by Judith August

Social media has made it so much easier to acquire knowledge! Did you know that we have an awesome community on social media, through our Facebook page? We’ve been posting updates on everything from summer makeup tips to makeup that helps you look younger and fresher. We’d love for you to follow us on Facebook, so that you can engage with our community of like-minded women who are not only makeup enthusiasts, but true believers in beauty — both inside and out. “LIKE” us today on Facebook, and get the latest news, tips and trends on anything connected with wellness and beauty. We look forward to seeing you there! (To find us on Facebook, go to www.facebook.com/judithaugustcosmetics)

WHERE TO GET NAILED!

August 21, 2012 by Judith August

There I was, visiting my daughter and my adorable grandchildren one morning, on the North Shore of Long Island when I suddenly discovered a few hours of free time. The kids were at school, the house was clean, the dishes done… what to do? What to do? Of course! My favorite “pamper past time”… a Manicure!

“Cotton balls and a fresh shine…What could be better than that?”

The Search was on for “The Best” that main street had to offer… there were seven choices, Joyful Nails, Nail Salon, Quick Nails, Lovely Nails, Cute nails, Paradise Nails, Mantrap Nails and Nails by Linda.

My head was spinning! Suddenly, I thought it would be both great fun and great research to see which one had that “special touch,” extra service, the best color, and the best ambiance… I had seven mornings that held seven cherished hours of free time, and I set out on a “full manni” marathon.

Believe me when I tell you that to take an hour off, from the beloved family and an often hectic pace, it means that the “service” needs to be worth the price, I dearly need to be pampered, praised, adored and looking spectacular at the end of it all. There were many points to consider, the cost of luxury hand holding? Who do the salon’s market themselves to? What makes this salon more special than others? While some specialize in the teeny bopper market, complete with stickers, decals and a different sparkle on every nail, others entice us with “natural products,” meditative music and Organic bliss water…

For me… the best was a quiet little place called “Joyful Nails”… They were passionate about the complete care and concern for my well being and while the honey, sugar lavender oil scrub they applied to my dry, cracked cuticles softened my fingertips, it worked on all of the rest of my senses as well… I am a sucker for scent, knowing that when it is done right, I can drift into memory land and find myself dancing as a child in a field of flowers… well… maybe nothing quite that dramatic, but… what it did remind me of was a wonderful salon in my mother’s neighborhood where I got my first manicure in grade school… (I felt so grown up).

What I truly loved more than any other salon in my world was the beautiful cut crystal bowl that was set by the door, filled with ice water and aromatic fresh rose petals… At the end of a glorious hand massage, and a full nail treatment, the final pampering moment was a 3 minute dip in the magical concoction to “set” the manicure and in doing so, released the effervescence of roses into the air… true heaven.

For me, that has become the point of difference. It is the standard for which I judge all other manicures… interesting that I formulated that truth when I was a young girl. How about you? What is your story?

Like me on facebook, Let me know your favorites.

Oh yes… the complimentary neck massage at “Joyful Nails” was fabulous as well!

Watch for my new book “Gotcha Covered… Insider Secrets and Special Techniques to cover and conceal just about everything!”

As we all know… “Everybody’s got something to hide”

Fondly!

Judith August

20 Quick Tips on Concealers, Powder and Foundation

July 26, 2012 by Judith August

20 quick tips on concealers and foundation

Use a concealer that is one shade lighter on the skin area that you want to highlight.
Use a concealer that is one shade darker on the portion of your skin that you want to hide.
For under-eye concealers, don’t go for liquidy variants. These don’t really provide good coverage. Instead, go for a supple, creamy version like our Orange Masking Crème or a concealer pencil like our Everything Pencil. The skin under eye is drier and thinner than the rest of your face, so it will benefit from the extra hydration.
If your concealer dries or flakes during the day, you can dab some eye cream over it. This will emulsify with the concealer and refresh it.
Do this simple foundation skin tone match test to find out if you’re wearing the right shade: Apply the foundation to the top of your arm, above the wrist. Don’t apply it on the wrist, as the veins can distort the appearance of the color.
Use your jaw line to test the lightness of your foundation. Allow foundation to dry; it should appear invisible but still make your skin ready for your makeup. If you see a spot or the color, it’s not the right shade for you.
Use a damp sponge for solid-cream foundations. The damp foundation can give you lighter, more even coverage.
Apply your foundation after you’ve applied primer or moisturizer application. Make sure to wait about a minute for the primer or moisturizer to dry.
Always wear your concealer before your wear your foundation. Usually when you apply concealer, you won’t need much foundation.
Control oily skin by using matte foundation. If you have dry skin, try a hydrating formulation.
All powders — pressed, wet-to-dry, or loose—are great for finishing up your look. Go for the kind that sits well with your skin type, the loose powder being the lightest and wet-to-dry being the heaviest.
Go for yellow-based powder (no pink tones) for the most natural look. Anything to reddish will make you look flushed.
Here’s a tip for applying lose powder properly: Hold the large powder puff over the powder container, so that there is no chance of spillage. Then, tip the powder container upside down. Shake off excess powder and then lightly press the puff to your face. Finally, use a large brush to brush off the excess powder from your face.
If you have oily skin, powder can help keep shineniness at bay.
One rule of thumb when using concealer and foundation is to blend, blend, blend! You must make sure you blend your under-eye areas seamlessly with the rest of your face; your neck should likewise “blend” with the foundation on your face. For a complete and seamless appearance, you could apply foundation near your hairline and ears, if needed.
Keep yellow eye shadow handy: You can apply it with your concealer or foundation to conceal dark circles under your eyes.
Avoid cakes or fills in the wrinkles or lines beneath your eyes when you apply foundation. The best way to avoid this is to regular eye cream to your facial regimen.
Clean brushes and a clean face are essential for the best effect from your makeup. Make sure to clean your applicators and brushes at least every other day to keep them in top shape.
The proper order for powder application is: After applying foundation and before putting on your eye makeup.
Prevent your foundation or powder from clumpling by keeping it in a cool dry place. Avoid storing it in the bathroom, whether humidity can cause it to cake.

5 Simple Summer Makeup Tips

July 19, 2012 by Judith August

Summer’s official kicked in, as have the climbing temperatures. This can mean horrors for our makeup regimen, especially since the summer heat brings with it a whole load of problems for your cosmetics. Be armed with the right techniques, so that your makeup this season won’t melt, but rather last.

Get sun protection for your face. Make sure you wear a lightweight, preferably oil-free sunscreen of at least 30 SPF, on your face. Summer temperatures and hot sunlight can wreak havoc on your skin. Even if your foundation or moisturizer comes with sunscreen, never skip putting on actual sun protection so that your skin is completely protected.
Apply a primer before your makeup. Primers help keep the oil levels on your face at bay. They also help keep your concealer and foundation on for much longer. Apply primer after you’ve cleansed your face, and before you put on your concealer. Doing so will ensure your base makeup lasts longer, even after breaking a sweat.
Lighten up on the makeup. Summer’s trendy fashions are usually light and airy, and your makeup should be the same. Say goodbye to the dark eyeshadow and heavy mascara or lashes. Go for light, natural shades on your eyes, and apply a brown instead of black eyeliner, just to make your eyes “pop” a bit. Go for a light colored lip tint; avoid sultry, wet-effect lipsticks for now.
Condition your lips. Remember to apply lip protection such as a lip balm, regularly throughout the summer. In the morning, apply lip protection with SPF, a few minutes before you put on your full makeup. At night, do the same after you’ve cleansed your face.
Wash off your makeup completely. There’s nothing that can ruin your skin more quickly than makeup residue that’s left on your face after a long day. Before you go to bed, make sure you’ve cleansed your face with makeup remover, a good cleanser, toner and cold cream. Make sure you still moisturize your skin after cleansing, so that it won’t lose its suppleness, especially after you’ve been wearing makeup the whole day.

What are some of your summer makeup tips? Do share with us in the comments below, or hop on a discussion on our Facebook fan page.

Create Your Image!

January 17, 2012 by Judith August

As we enter 2012, more people than ever are becoming aware of the image they project to the outside world. Sexy, intense, bold, beautiful, powerful, natural – whatever your image is, are you aware of it?

Whenever you walk into a room, every eye upon you is a camera. CLICK! The image you exude is communicated the instant people see you. The challenge is to inform these eyes that behold you, to receive the impression you want them to, long before you open your gorgeous mouth to speak. What better time than the new year to take stock of your image.

Why is it so important to create the image of yourself you want others to see? To create a curiosity, a receptiveness from others that is wonderfully positive. To fully know and understand who you are and to project this self can be a soul searching experience. ??????? Most of us are a superb mixture of wondrous qualities. One thing you can be sure of however, and that is that you are unique. There is no one quite like you.

The issue of image has been a long life interest to me. I have seen perfectly beautiful, well-manicured men and women who have the perfect “first impression”, destroy it through their behavior. On the other hand, I have seen many people whose true natural selves project a charm and warmth that keeps you wanting more. I look forward to addressing this topic further on this blog.

2012 is alive with promise, hope and joy. Arise to meet it!

Do The Tangerine Tango

January 3, 2012 by Judith August

It is interesting to think that “happiness can be a color” but it’s true.

Think about Gray… what happens in your brain… “ugh… gray… gray skies, gray pallor, gray ashes.” Now… think ORANGE! And not just any orange, but the newest color of the design season… “TANGERINE TANGO!” nice how just the thought brings you smiles! I love orange painted toe nails in the summer time because looking down at dancing toes brings joy to every step.

My fabulous “forever friend” Leatrice Eiseman (visit her website), the Director of Pantones Color Institute, came to the Las Vegas World Market Center last month to talk about the color of the year… you guessed it, “TANGERINE TANGO” and ladies… it is going to be everywhere! Not in giant ways, but small moments of happiness that will help us to elevate our moods one dancing toe at a time. A pillow here, a wall there, scarves, logos, nail polish… think of it as the clever “wink” that goes with a dazzling smile and have fun adding the color to your own life.

Have we here at Judith August Cosmetics known that orange makes the difference? Yes! Orange Masking Crème is our favorite product for customers with olive colored to dark skin. It brightens up your face, helps you hide “dark” circles, and a whole host of skin dilemmas and brings out the very best in your unique complexion, allowing for your true “inner tango” to shine through.

Orange… love it.. Love you!

Winter Skin Care Tips

December 7, 2011 by Judith August

It was an exquisitely beautiful day in Las Vegas day and in a couple hours I was headed for New York. Before leaving for the airport, as I was walking my dog Lola, I wondered, “Why is it always a perfect day when we are headed for the coldest city on earth?”

Perfect weather days fill my soul with joy, but my life’s ritual is to travel to the east coast three or four times a year and I have had to figure out how to keep my skin healthy, hydrated and moisturized within the changing climates desert to stormy.

The following tried and true tips are out of my personal makeup bag of travel tricks for winter skin care tips:

EXFOLLIATE!

The night before you travel, before you bathe, exfoliate your skin. Avoid products with strong ingredients; opting instead for natural moisturizing products such as oatmeal, which has anti inflammatory properties, or a sea-salt or my favorite sugar scrub for gentle skin smoothing.

If you must have your daily relaxing hot-soak in the tub, try to slightly reduce the temperature (very hot water dries out your skin) and use an almond oil, milk or Epsom salts to soften the water and help with aches and pains. Lavender oil is divine and will send you into a blissful rest. Afterword, your skin and your spirit will feel restored and rejuvenated.

MOISTURIZE! MOISTURIZE! MOISTURIZE!

Moisturizer is the key to maintaining soft supple skin throughout the winter. Use moisturizers that utilize the hydrating properties appropriate for your personal skin type. They should be applied within a minute from your shower or bathing in order to trap important water in the epidermis and reduce itching and dryness.

“African Oil” is my secret weapon which I buy at the drug store and is a combination of seven natural oils. I find this has become a miracle in dealing with the brutal cold winters of New York when my skin is dry and parched. Alone, or as a mix with other body lotion, it is simply great oil.

Three other words to remember: Sunscreen, always! (Yes, even in the winter). Water, inside and out to help eliminate dryness and prevent rashes and itchiness. Vitamins… take your Vitamins!

Cozy in and have fun with your friends… it’s winter!

How to Clean Makeup Brushes

December 2, 2011 by Judith August

If you were to examine your make-up brushes under a microscope, you’d be quite surprised (and likely a little disturbed) by the visual. In addition to old make-up and dead skin cells, your brushes harbor pore-clogging dirt, bacteria and oils. The good news is there’s a simple, inexpensive solution!

Frequent washing of your make-up brushes can keep them (and subsequently your skin) clean, healthy and soft for a long time to come. Below are some tips and pointers from Judith on proper brush care.

How often should I clean my make-up brushes?

In a perfect world…everyday, but none of us live in a perfect world so here are a few basic guidelines:

Foundation Brushes – 1x per week
Powder and Bronzing Brushes – 1x per week
Blush Brushes – 1x per week
Eyeshadow Brushes – minimum every 3-4 days

How do I clean my make-up brushes?

Step 1: With the brush pointing downward, wet just the hairs under a faucet with warm water with the hairs pointing downwards to prevent water from entering the handle.
Step 2: Using a mild shampoo, liquid hand soap, or specially formulated brush soap, massage the soap with your fingers and apply to the hairs from the base to hair tip. With the brush pointing downward, gently squeeze the hairs beginning at the base and moving toward the hair tips over; repeat, adding a little water each time until the water runs clear.
Step 3: After the brush is rinsed, brush it slightly while reshaping the brush on a clean paper towel and lay it to dry.
Step 4: Let brushes dry completely before using. Dry time will depend on size and density of the brush.

Keeping your make-up brushes in good condition by washing frequently will provide you with years of beautiful makeup application!

A Time to Give Thanks

November 22, 2011 by Judith August

A few thoughts to share on why Thanksgiving is my favorite holiday.

Even though there is much uncertainty in the world today each and every one of us can look inward to see the everyday blessings we encounter on a daily basis. These are certainties we can count on!

I’m now in New York City visiting with my family. (At least a part of them, the other part is in New Orleans.) My daughter Melissa and son-in-law Steve, and two of the most precious grandchildren a Gramma could ask for…I’M GRATEFUL.

My grandson just had a bit of minor surgery, but surgery nonetheless, and is doing great…I’M GRATEFUL!

I’m writing this note with my soul mates by my side. My husband and my doggy Lola. We are healthy and happy…I’M GRATEFUL!!

We will be having our Thanksgiving feast in upstate New York with many friends and family members…I’M GRATEFUL!!

I have a wonderful business and very special people I work with every day that makes our days productive and fulfilling…I’M GRATEFUL!!

I have so many friends, customers and fans that love what we do and I can help every day with what they need…I’M GRATEFUL.

Count your blessings. There is little we can do about the outside world, but we can be still and appreciative in our inside world and everyday joys…BE GRATEFUL!

If you would like to share your thoughts as well….CLICK HERE.

Judith Sits Down with Alana Lee, Miss Nevada 2011 (Part 2)

November 18, 2011 by Judith August

Judith August, Founder Judith August Cosmetics, recently spent some time with Alana Lee, Miss Nevada 2011. She asked Alana about her Miss Nevada experience and how she looks so good on and off the stage. This is part two of a two-part interview.

(…continued from a previous post.)

I had lunch with the talented and adorable Alana Lee, Miss Nevada 2011, last week and she looked smashing as ever. Poor girl is simply flawless: so you can imagine my surprise when she asked me what to do about the dark circles under her eyes! I was almost stuck for an answer but if I were to be super picky I told her about our Orange Masking Crème and how it could even get rid of more of the dark under her eyes and is also is a great item to put in her make-up bag for traveling to her BIG EVENT.

She is now using a light under eye concealer followed by her skin matched foundation. It is just fine…but, to be even finer, I would prefer a peachy orangey, pinky, color that are the undertones of Orange Mashing Crème. Alana has a light olive complexion and a warmer under eye concealer might be a bit better for her. Orange Masking Crème is also a great cover-up for bruises and you never know if something might happen right before she goes on stage… Better be safe than sorry.

The following is part two of a two-part interview:

Judith: Pageant hair isn’t what it used to be. How did you choose your hairstyle?

Alana: Honestly, my hairstyle has evolved quite a bit over the past two years. I started with long, blond hair to short, brown hair and am now happy with my medium-length blond hair. I feel like hair makes or breaks a person’s image. Before deciding what to do with your hair you should decide what specific qualities or characteristics you are hoping to convey to others through your image, and then choose a hair cut and style that helps you accomplish that objective.

Judith: Head shots. Do you prefer natural or glitzy?

Alana: I prefer a happy medium. I don’t like to have the over-the-top glitzy look or the overly casual photo either. I just like to look like the best version of Alana Lee I can. Depending on what the headshot is being used for, certain qualifications may change. I have different headshots I use for professional endeavors, political events and pageant publications. It all depends on the audience, venue and use of the photo.

Judith: Imagine spending a Saturday in a city where no one knows who you are. How do you dress and wear your hair and makeup when no one is looking?

Alana: I usually wear dressy-casual types of outfits. Most of the time that entails a nice pair of jeans with a cute top, heels and a pair of earrings. I round-brush my hair while blow-drying, so my hair has a loose curl to it and my make-up is done to the nines. No false eyelashes, but I still like to feel pretty when I’m casual!

Judith: Tell us when we can tune in to see you compete for the Miss America Title?

Alana: If you’re in Las Vegas during January 10-14, you should come watch the pageant at Planet Hollywood Casino! If that’s not an option, viewers can tune in to ABC on January 14, 2012 to see the events unfold. It’s thrilling any way you watch it, but the excitement at the LIVE show is tangible!

Thank you Alana. You know I’ll be watching the Miss America Pageant and following you during your reign as Miss Nevada 2011. Good luck! XO-Judith

Judith Sits Down with Alana Lee, Miss Nevada 2011 (Part 1)

November 12, 2011 by Judith August

Judith: When were you crowned Miss Nevada?

Alana: On Saturday July 2, 2011

Judith: When your name was announced as winner how did you feel? Did you cry?

Alana: Did I cry? Absolutely! I was crying before they even called my name. It seems so cliché but in that moment I had a dream come true. I had been working towards this goal for nearly 2 years at that point. I wasn’t crying because I won a pageant, I was crying because I had accomplished something that required a lot of sacrifice, work and dedication.

Judith: What do you remember most from the night you captured the title?

Alana: I just remember a feeling of disbelief. Thousands of girls compete each year for the chance to become “Miss State” and to participate in the Miss America Pageant. What are the chances that I would be one of the lucky 53 selected to live her dream in this capacity? It was mind boggling to me.

Judith: Tell us about the gown you wore that evening and why you chose that particular style.

Alana: My state gown was a tightly-fitted, halter top, sky-blue gown. I bought it at the Miss America Trunk show in January for less than $200! It wasn’t the most pricey gown out there, but I loved it! I have found that halter-top dresses that gather tightly below the bust are the most flattering dress design for my body, and they move nicely when I walk.

Judith: The walk! Tell us about the pageant walk. Do you have any tips on mastering it?

Alana: Feel confident! Nothing resonates as well as confidence when you’re onstage, regardless of the phase of competition. It’s important to be smooth in your movements and complete the walking pattern as directed, but I feel confidence and a positive mentality affect your entire performance, including “the walk”.

Judith: Did you do your own make-up for the evening?

Alana: I did. I have a wonderful friend named Kelli Miller who has taught me everything I know about make-up. It’s priceless knowledge but the actual make-up comes with a price tag unfortunately! Thank goodness for sponsors who continue to help me afford these expenses.

Judith: What make-up tips can you give us that will help us to stand out from the crowd? You definitely did!

Alana: Thank you! I don’t know if I’m as qualified as some others on this topic, but I’ll share one tip with you. I have grown to love the use of bronzer in the past few years. Whether you’re on-stage, at an event or just at the park, applying the right amounts of bronzer to the right parts of your face (depending on your face shape) can make a world of difference. I have an oval shaped face so I make sure to lightly bronze the sides and end of my nose, my chin, top of my cheek bones, under my jaw and near my hairline on my forehead. I can’t explain in technical terms how this makes me look better like a professional could, but I can promise it makes or breaks my look!

Judith: Is there a tip to keep your make-up, concealers from wearing off on your clothes?

Alana: When I do anything on-stage or attend an event for a lengthy period of time I make sure to lightly (and briefly!) hairspray my face. This sounds crazy, but when done right, the hairspray sets the make-up in place without leaving any sticky residue. Surprisingly, I have never had any struggles with my skin as a result of doing this. However, I think people should test this out before it’s call time!

To be continued…

Best Acne Concealer from Judith August Cosmetics

September 6, 2011 by Judith August

Between You & Me… acne sucks. Whiteheads, blackheads, pimples, then acne scars? Who wants to deal with any of them. But here at JAC, we understand that everybody has something to hide, and we want you to start this school year with a fresh face.

Ever walk into a room, and think people are staring at your acne? You just want your peers to notice you, not the enormous zit resting on your chin. Well, we have the solution to your problem. Our EraseZit Pencil™ is your answer to perfectly concealed skin.

Our pencil is an all-in-one antiseptic concealer and corrector used to cover monthly breakouts, skin irritations, scrapes, razor nicks and regular acne. Not only that, but The EraseZit Pencil™ can actually help heal blemishes with its special antiseptic oil-blotting formula. It calms irritations and protects your skin, so you can camouflage while your skin gets a lot of natural benefits, such as Tea Tree Oil and Camphor.

The EraseZit Pencil™ is so convenient. It slips right into your pocket or small clutch, so you can easily carry it with you day and night. It’s also water-resistant and long-lasting, so if you’re heading to a game or a night out with the girls, you can guarantee the concealer will stay on. It’s touch up on the go, and no one needs to know how you arrived at beautiful skin.

Of course half the battle of buying concealer is picking out the right color for your skin tone. But we’ve made it easy. Our doctor approved pencils come in two colors to fit most skin types. Neutral Light will match light to medium skin tones, and Neutral will match medium skin tones. Yes, it’s that easy.

There are two crucial parts to dealing with acne. Concealing blemishes for when you walk out the door, and skin care for when it’s just me, myself and I at home. We’ve talked about our EraseZit pencil, and its benefits, but we don’t want to downplay the importance of skin care. While the information available can be overwhelming, the truth is no one knows exactly what causes acne. And even a perfect skincare routine may not lead to a clear face. But having a routine, and sticking with it, will prevent a bad situation from becoming an insufferable one.

Keep your routine simple. Invest in a solid face wash and moisturizer with benzoyl peroxide, which will kill acne-causing bacteria. Wash and moisturize once or twice a day, the best times being before bed and when you first wake up. Wash your sheets often, and most importantly, do not pop pimples! As tempting as it may be… acne scars are just as unsightly as the pimples itself.

But in the meantime, we gotcha covered! The EraseZit Pencil™ is your solution for a gorgeous complexion. Just apply at first sign of a blemish, and let the pencil help your acne, while giving you a fresh face to start the school year!

Do You Remember Your First Time?

August 15, 2011 by Judith August

Do you remember your “first time”? Of course you do! Looking in the mirror every day of your young life, nothing seems to change. Skin is smooth, eyes are un-lined, no dark circles, lipstick stays put and within the natural lip line, no feathering.

Then, one unsuspecting day you pass by your trusted friend, the bathroom mirror, and take a quick glance, then another glance. What in the world is happening! A feeling of shocked surprise comes over you. Where did these dark circles under my eyes come from? What are these fine lines? I’m so dry. This is not me.

These were the comments from my niece Michelle, when I was in New York for our traditional Thanksgiving dinner. The joys of time spent with family was more delicious than turkey, stuffing, and all the trimmings. But, it never fails. The girls are always talking make-up, no matter what the occasion and when “Aunt Judith” works in the area of concealing cosmetics, all cousins, aunts and nieces ask advise.

Michelle was devastated. Last year I didn’t have this, she complained. These dark circles just appeared the other day. How can I make them disappear?

Unfortunately, when I travel to see family, I never take along my full line of corrective cosmetics. I never think of it. But Michelle was really upset. How can you not bring all your foundations and concealers with you, she cried. What kind of aunt are you! I need you!

So, off we went to the local drug store seeking the best concealer for her. There were so many choices, and we spent a lot of time but, we did find something that would work until I was able to send her what I thought was the perfect concealer.

Michelle will never forget her “first time”. I was there to help. So for me, not only was I grateful for this Thanksgiving, for all the love and joys of family, but grateful I was there for her first time!

Judith August Cosmetic Solutions Has Helped Women from Around the World!

July 30, 2011 by Judith August

I was interviewed the other day by a reporter. In addition to talking about my corrective cosmetics, she asked a provocative question. She wanted to know what I had learned about life vis-a- vis my business over the years. This brought to mind something I had not thought about for years. It is what I call “Invisible Threads” and it reminded me why I do what I do.

Since I founded Judith August Cosmetic Solutions more than 20 years ago, women from all over the world have reached out to let me know how their lives have been affected by their cosmetic challenges. Some suffer from serious conditions like birthmarks that dramatically affected their self esteem, while others simply wanted to improve their appearance by camouflaging minor flaws like under eye circles….just something simple that makes them feel better.

The amazing thing is no matter where these women were from, and I’ve met thousands from almost every continent, we all had common “Invisible Threads” that connected us. Our desire is to be and do our best, not only for ourselves, but for those in our lives who we love and who count on us.

I feel so grateful that I have many many sisters through out the world!

Warm regards,

Judith

Jenny & Jeremy… Wedding Day!

July 19, 2011 by Judith August

Last month I described the amazing wedding I attended at Bullock Wilshire, promising to get back with you on the charming young couple and more about the event…so, here we go!

First, the darling groom, that Jenny describes as “seven year stand-up comedian, working as a screen writer…. sitting down!!!” couldn’t have been more loving and adorable. The ceremony, written and directed by the two of them, was a very unique and special channeling of the couple’s philosophy on style and substance. But, let’s get to the important part….THE FOOD!!!

You see, our lovely bride made her own wedding cake and designed her wedding menu, trusting the actual catering to a second company…( a girl has to have a moment free from the kitchen when she’s in “the white dress “ mode!) The menu was created by her personal enterprise, SPORK FOODS, a Los Angeles based Gourmet Vegan Food Company. This enterprise is owned and operated by Jenny and her sister Heather Goldberg.

The philosophy of their, innovative cuisine emphasizes organic, local and seasonal ingredients. They offer Organic Vegan cooking classes, on and off line, home healthy eating consultations, and private cooking parties. We were all lucky enough to taste and learn all about this popular cuisine at the wedding.
Truth is, here at JA Cosmetics, we love to eat!…little nibbles of tasty scrumptiousness throughout the day…just nibbles mind you, we do come from a modeling background! So, as girls do, we share recipes, experiences, and friends, in tastiness, and nothing is better than something gastronomically new. We are now hooked on SPORK FOODS. Their new cooking domain, featuring vegan cooking shares their visually appetizing excitement of flavorful burst of delight. Visit www.sporkfoods.com to learn more.

Jenny and Heather are like the good sisters in a fairy tale, leading us through the magical kingdom of rich healthy eating, casting off bad juju with well concocted spells of yummy deliciousness and showing us the way to the emerald city of fun dining. These girls are truly a winning combination. Everything they teach comes from the earth and is here to make your body run better. They take care of the “little imperfections on the inside”, and I like to think we at JA Cosmetics help with the “little imperfections on the outside”.

It’s the future…really cool stuff. I’m thinking the groom is never late for dinner… lucky man.

Protect Your Skin From UV Rays

July 7, 2011 by Judith August

I hope everyone had a wonderful 4th of July weekend! I know I did. As I’m sure everyone had some fun in the sun, I want to take a moment to stress the importance of protecting your skin from harmful UV rays. You’ve heard it a million times, but there is a good reason for this unrelenting repetition.

In the 60’s & 70’s, sun reflectors ran ramped on the beaches, and at pools. Everyone was blissfully unaware the havoc sun-kissed tans had on their skin. Then as the years went by, numerous articles were released, aimed at educating the public on the dangers of the UV radiation, including serious premature aging and skin cancer. Marketers soon after came out with a lotion intended to block skin from the harmful rays. Of course, we all know this now as sunscreen. Although this was a wonderful advance, I remember most being unwilling to slather thick lotion in the hot sun, all while giving up their gorgeous tan. However the past ten years or so, popular magazines and brands have launched campaigns, pushing consumers to get serious about protecting their skin from sun damage.

I was always diligent about covering my skin in the sun, even when I was younger. But as I realized a few years back, sometimes that is not enough. I discovered I had skin cancer on my nose, most likely, as my doctor pointed out, from sun exposure while driving. I see now more than ever how important it is to wear sunscreen whenever your skin has any contact with UV rays. Even if it’s just a walk around the block. I was lucky the cancer I had was easily treatable, but not everyone is that fortunate. Doctors recommend to regularly check your skin. Pay attention to odd freckles, moles, and growths on your skin, and consult your doctor if you notice any changes. For example, a change in a mole can indicate potential skin cancer. Early detection is definitely key!

Of course, we cannot deny our longing for gorgeous tanned skin. Thankfully, sunless tanning has made enormous leaps. What used to be streaky, orange, and smelly, is now easy applicable product, providing a bronzed color. Just remember to exfoliate your skin before application, and to wash those hands after, and you are ready to debut your beautiful glow, cancer free! Here at Judith August Cosmetics, we love our “Invisible Stockings”, a tinted lotion providing natural-looking color that gives you sexy silky legs! Our product goes one step further to also provide coverage for skin imperfections, such as spider veins, bruises, freckles, and more. Click here to check it out!

Like anything, the more often you incorporate these practices into your daily routine, it will become like second nature. So remember to wear sunscreen, lots of hats, and invest in a great sunless tanner. And in case you’re wondering, yes, these are orders straight from the “mother nag”!

A Walk Down Memory Lane

June 20, 2011 by Judith August

Last weekend I had an “out of body” experience.

My husband and I attended the wedding of the son of my “forever friend”, Wilma. What a special event it was! Jeremy and Jenny got married. A perfect match! More about this delicious couple later.

The wedding took place at one of Los Angeles “Historic Landmarks”. It was built somewhere between 1920 or 30 in the grand style of Art Deco., as a department store, called BULLOCKS WILSHIRE. It is now a Law School (what a difference a day makes!) The wedding and reception was held in the Law Library which is a venue that is now available for outside events. It used to be The Better Dress Department!!!

As I opened the door to this magnificent structure, through the parking lot and beautiful gardens, I flashed back to another time and another place.

BULLOCKS WILSHIRE, in its heyday, was the Crème De La Crème of department stores where the “ladies who lunch” came every day, dressed to the nines, browsing, shopping, and most of all lunching in its famous Tea Room. It was truly an event. They came with friends and grandchildren all dressed up cause it was an occasion!

The gentlemen who ran the elevators wore colorful uniforms and white gloves (I’ll never forget those white gloves!) and with impeccable manners, escorted you into the elevators opening the doors at each floor announcing, floor #1, lingerie, floor #2 shoes, floor #3 better dress and so forth. They went all the way up to floor #6 THE TEA ROOM.

One of the attractions at THE TEA ROOM, was informal modeling of the latest fashions. This was my very first modeling job…EVER! I was the teen-age model who dashed about showing off everything from swimsuits to prom dresses. I was the baby working with some of the most glamorous and chic “older” models in town. They were probably 22 to 30 years old but there I was among them, doing my thing and learning the first phase of “the business”.

What a glorious moment in time it was. The peak of gentility and grace. Today its Wal-Mart, and TJ Max with few still struggling to maintain the allure.

SEGWAY TWENTY FIVE YEARS LATER, I once again walked into the magnificent store as the prodigy of the Make-Up Guru of Beverly Hills, Aida Grey. Ms, Grey was my mentor. She had trained me in the cosmetic business starting at 18 years old and I learned and learned in-between modeling jobs. Many years later I became The Training Director for her company. It was at this time that I once again entered the Art Deco walls of BULLOCKS WILSHIRE. This time as Trainer and Manager of the Aida Grey Cosmetic Studio that was housed in the store’s Beauty Salon. I went to THE TEA ROOM FOR LUNCH.

Can you believe that the maître d’, a charming man with a high dark haired pompadour, and polished demeanor seated me? He was still seating people twenty five years later. Looking at me intently he said “I remember you! You were one of “the girls” modeling here years ago when the Tea Room was at its height of popularity and all “the ladies who lunch” came every week to view the latest fashions. I was startled, but pleased that he had remembered all these years later and that I was a part of the history of this stellar store.

The building is no longer BULLOCKS WILSHIRE but as I walked into The Grand Hall and the wedding of Jenny and Jeremy I was transformed to another very special time in my life and truly had an “out of body” experience. A flash-back in my history.

More on Jenny and Jeremy next time… (between you and me)

Celebrating Mom!

May 5, 2011 by Judith August

HAPPY MOTHER’S DAY!

We love this time of year here at Judith August Cosmetics, because we get to celebrate the most special type of woman, Mom, Mommy, Mother, Madre, Mamma, etc. Mother’s Day is filled with flowers, pampering, yummy brunches, and of course giving thanks to the woman who provided unconditional love to you since the day you were born. She cradled you as an infant during 4am feedings, cheered you on during soccer games, put up with a door slam or two during those tumultuous teenage years, and yet, through it all, love prevails. There are less than few people in our lives who we can say that about.

Then: Judith Modeling photo with daughter Melissa – Malibu, California

Now: With daughter Melissa – Paris, France 2010 And the beat goes on…thanks goodness! I love you Melissa!

To honor all types of motherly relationships, we wanted to share other Mom stories and invite you to share your own.

My mom and I were always close growing up, but now that I am a mother, I can see clearly everything she taught me. My mom was always the frugal one when it came to money, and who put down the ground rules instilling the dos and donts with us. Then through High School she was the ‘cool’ mom who brought us lunch, homemade cookies, was at every Volleyball game, Basketball game and Track meet.

As I’ve gotten older, she has become not only a ‘cooler’ mom, but my friend. We have long talks, go shopping together and she still never misses a beat telling me when I shouldn’t be doing something, even at my age. I don’t know how she handled two kids by the age of twenty-three and survived the teenage years with us.

I still look to my mom for guidance and she is always there when the emotions are high and patience is low. She is the best Mom, friend and ‘Granna’ I could ever ask for. She deserves more than a brunch or flowers for all she has done and continues to do. Thanks Mom!
-Jennifer, Executive Vice President, In the Spotlight Marketing

Jennifer with her daughter, Juliette

I grew up with a mom who could do it all. She was loving, supportive, basically ran the household, and had a thriving career for which she worked hard to achieve. In all aspects of her life, she was successful.

From an early age, my mom set high standards for herself. She aspired to be completely independent, by doing what she loved to do. As the first born, I can recall her younger days, before she grew into the strong woman most people remember her being. I watched her attend grad school classes, waitress at night, and substitute teach during the day, all while running our family. And by the time I was about 8 years old, her hard work and networking paid off, and she was offered her dream job.

I remember there being no other option for my mom than to get what she wanted out of life. And now I am in my mid-twenties, I find myself in the exact same position. Working towards my own thriving career and waitress on the side for extra money. And like my mom, there is no other option for me. It never occurs for me to be any other way, because this is what I am supposed to be doing, and I have always known that. Which attests to how strong her influence on me has been.

When I have children, I know I will try to infuse those same hard-working, independent values my mom installed within me. I should mention my mom passed away ten years ago, when I was fifteen, unexpectedly from brain cancer. I miss her everyday, but I sleep soundly knowing I am working towards achieving everything she wanted for me out of life: an education, independence, a career doing what I love to do, and most importantly (and I’m throwing out a classic here) treating others as I would want to be treated. I live my life solely to honor my beautiful mother, in hopes I am making her proud. But, of course, if I wasn’t she’d love me anyway, because that’s what moms do!
-Kathleen, Marketing Coordinator, In the Spotlight Marketing

Kathleen with her Mom

We’re celebrating Mom all week. Visit the Judith August Facebook fan page to share with us the influence your mother has had on you.

HEALTHY GLOW

March 28, 2011 by Judith August

There are distinct moments in a woman’s life, where we can recall, at the drop of a hat, the time we felt the most beautiful. A moment where every issue we normally analyze each time we brave the mirror, has vanished. And we feel completely natural, and one hundred percent ourselves. This is a moment we never forget.

As women, we tend to be hard on ourselves when it comes to appearance. Of course one can argue society practically demands for such harshness, or perfection. But that minimally softens the blows. Because when those laugh lines begin to appear, or we get yet another blemish smack dab on our nose, nothing stops us from feeling aggravated towards our imperfections.

Then that day magical day arrives, where everything aligns. Your skin looks flawless, hair that stays in perfect position, and an outfit that hugs your curves just right. You feel light on your feet, and like you can take on the world. Because it becomes more than simply “looking” great, but feeling great. And exuding the strength and confidence that resides in us all.

We see many of these type moments on TV, or in movies. A character from Sex in the City comes to mind. In Season Five, Miranda battles insecurities about her “post-baby” body. Normally very slender, having a baby left her with extra pounds around her belly and thighs. We watch as she eats junk food while simultaneously commenting how “fat” she is. We see her feel conscious after a man rudely draws attention to her “large” bottom. And eventually attend weight-watchers. We feel her pain. We have been there.

Then the episode comes where Miranda, who had been feeling particularly low, haphazardly tries on her “skinny jeans”. The type of jeans, according to Carrie Bradshaw, all woman keep in their closet in the hope the will one day fit again. And as that zipper moves up without resistance, so does her confidence. And she has her moment. The show continues on with Miranda glowing, and unmistakably confident. But towards the end of the show, as Miranda casually flirts with a group of men, Carrie smartly points out, the skinny jean isn’t just a “state of behind“, but a “state of mind“.

I love this episode, because it not only reminds us we are not alone in the struggle of appearance, but also because is inspiring to be see how important feeling good about ourselves is to our mental health. That day which stands out in your mind as one where your felt the most beautiful, isn’t solely because you thought you looked great on the outside, but it is because you looked great on the inside as well.

Christie Brinkley Hot Beauty Tip – Judith August The Everything Pencil

January 12, 2011 by Judith August

A big “THANK YOU” to Christie Brinkley for mentioning THE EVERYTHING PENCIL™ as one of “Christie’s favorite things” in PREVENTION magazine this month.

It sure has brought a lot of excitement around here at JUDITH AUGUST COSMETICS and the e-mails are pouring in.

What people are saying is that Christie Brinkley is not simply a celebrity, but a role model, living life in a gracious loving, healthy, and positive way.

It goes to show us all that looking good and feeling good is a precious gift not only for the “over 50 gang” but, for younger women to keep aspiring to.

Beside is “the blurb” from the magazine, but I encourage any woman who wants to read an inspiring article to pick up the February issue of PREVENTION on the stands now.

Sending warm wishes to you and yours for a HAPPY AND HEALTHY NEW YEAR!

–JUDITH–

Do you remember the first time?

December 8, 2010 by Judith August

Michelle was devastated. Last year I didn’t have this, she complained. These dark circles just appeared the other day. How can I make them disappear?

Concealer Makeup Tips and Advice

October 25, 2010 by Judith August

I like to think of getting older as entering “The Elegant Years,” and judging by the responses we got from our survey, those years are on many of your minds as well. I am happy to answer many of the questions I received and grateful that so many of you took the time to communicate with me. What a joy to meet you!

More than half of my audience was interested in learning how to use concealer makeup to fill in soft lines, alleviate wrinkles and hide veins. Today I talk about a simple trick that will help you with these issues.

Survey Question: “I am 52; what do you recommend for a line concealer that goes under foundation? One that actually fills in and softens the lines around the lips, and helps keep my lipstick from running.”

Answer: It’s easy! Use the Everything Pencil that is one shade lighter than your foundation; you can draw the lines away. Gently press into the lines as if you are applying putty. Pat and blend, followed with your foundation which will give you the softening effect you are looking for.

Survey Question: “Do you have a water resistant makeup product that I can use to cover up spider veins when I am in my water aerobics class?”

Answer: Once again – the Everything Pencil to the rescue! You can draw away those pesky veins easily. Simply use your pencil to erase away! Since every part of the body is a different color, you may need to blend a couple of pencils together in order to achieve the perfect match. Since I have very light skin, I use the Ultra Light Everything Pencil and mix a slight amount of Pure Beige to get my perfect color. See what works for you.

It looks like we are all on the same wave length. I am in the midst of developing a new product that will address these issues and will be a great companion to the Everything Pencil. Stay tuned and remember “Everybody’s got something to hide!”

Judith August

Wants and Wishes

October 19, 2010 by Judith August

I love coming up with ideas for new products and new ways to use cosmetics to make women feel more beautiful. But even more than that, I love hearing from the women who buy my products about /their/ ideas. No one knows better than you what you really want, so I recently conducted a survey of my customers to ask, “What is on your cosmetics wish list?”

I was delighted and a little overwhelmed by the responses! So many of you sent in your suggestions and quite a few of you had questions, too. So over the next several months, I will be sharing those ideas and answering your questions here in my blog. I hope you will join the discussion and use the comments section to keep sharing your thoughts with me. Check back often for updates or follow my blog posts and more at facebook.com/JudithAugustCosmetics

One interesting tidbit from the survey that surprised me: More than 20% of the people who responded have been using my products for less than a year. I am so glad to have all of you who are new to Judith August Cosmetics as part of the conversation!

TO PROTECT THE INTEGRITY OF JUDITH AUGUST COSMETICS IN THE HEAT OF THE SUMMER…ICE PACKS ARE A GIRLS BEST FRIEND!

July 11, 2010 by Judith August

I’m constantly asked how we cope with the summer heat here in Las Vegas ???

As the song says SUMMER TIME AND THE LIVING IS EASY. Well, I’m here to tell you it ain’t so easy and certainly not breezy!

And that brings up another question. We are asked how Cosmetic Companies handle sending products out in this wretched heat? I’m sure that Medical Companies have the same problem.

TO PROTECT THE INTEGRITY OF OUR PRODUCTS IN THE HEAT OF THE SUMMER…ICE PACKS ARE A GIRLS BEST FRIEND!

Rest assured that we take tender loving care of your products and if are cream or liquid concealing make-up consistencies…and, if necessary, depending on how far away you live, , we use those cute little icy guys! And we only ship Monday through Thursday so they are not sitting on a truck somewhere!

You can also request overnight (expensive, Yikkes, but some do!)

So rest assured, RAIN, SLEET, SUN, SHINE …WE’LL KEEP YOU COVERED BEAUTIFULLY…(NO DRIPPING!)

Best, Judith

fab over forty loves orange masking creme

June 28, 2010 by Judith August

I was thrilled to be interviewed by Kari Solyntjes whose blog FABOVERFORTY is just right up my allet!

She was most generous and kind for the time and energy she put into this interview and I thought you might like to read it…She made me feel like a real movie star just like my mother always told me I should be.

enjoy the read…go to faboverforty.com

a few of my fav blogs

June 23, 2010 by Judith August

I admit it, I’m at an age where the blogosphere still befudles and amazes me a bit, but I’m a quick learner.

Check out the following postings on a few of my favorite Judith August Cosmetic products.

Invisable Stockings @ easymakeupvideos.com

Orange Masking Creme & The Everything Pencil @ stylegoesstrong.com

Invisible Threads

June 21, 2010 by Judith August

I feel so grateful that I have many many sisters through out the world!

Warm regards,

Judith

Blushqueen.com and The Everything Pencil

June 1, 2010 by Judith August

Thanks to blushqueen.com for the lovely review of The Everything Pencil.

Always, Judith

Cosmetic Surgery Alternatives – Try Cosmetic Coverage Makeup Solutions

May 5, 2010 by Judith August

I’ve been reading a lot about the decline in plastic surgeries because of the recession (except for apparently butt lifts – go figure). The statistics don’t surprise me, but after all these years of being in the business of using cosmetic coverage makeup to correct or cover flaws, it does surprise me, somewhat, that so many people are just now learning, or maybe relearning, how to apply makeup to enhance their appearance and visually “correct” flaws. I only have anecdotal information, but I can tell you that we’ve seen an increase in the number of people going to our Judith August web site and YouTube to watch our application videos, especially for Killer Cover™. I guess the old saying is true – “the more things change, the more they stay the same.” If you’re a regular reader of my blog, you know that years ago when I was breaking into the photographic model world, I needed to find a way to cover my under eye bags. Since at the time, doctors considered me too young for plastic surgery, I had to learn to use cosmetic coverage. I’m glad I did. The skill has served me well all these years. If you’ve ever considered plastic surgery and have chosen not to…for whatever reason, I encourage you to learn more about makeup application techniques. Check out concealer tips on my web site. You also might find some useful information at the FabOverForty website – it’s a great site for those of us who are darn proud of being “Fab Over Forty” and everything that means.

You also will find interesting:

August Notes…Judith’s Tip for Covering Eye Baggage

August Notes…Makeup 101 – Foundation, Concealer, Color Neutralizer and Camouflage

How to Cover Up Rosacea – An Expert Voice Clears Up the Confusion

April 28, 2010 by Judith August

Some very interesting comments were placed on The Rosacea Forum website the other day from men who were so frustrated with their attempts to cosmetically conceal the redness associated with Rosacea. My heart went out to them as they talked about the demoralizing affects of not only living with Rosacea, but from applying and wearing camouflage makeup in public. I was so moved that I had to write the following response.

Dear All:

This is Judith August writing. I’ve dedicated over 20 years of my professional life to helping people cosmetically cover skin challenges such as Rosacea. And in working with both men and women alike over those years, I have certainly come to understand the frustrations and issues of self esteem that come from suffering with facial flaws—be it acne and blemishes, Vitiligo, scars, Rosacea to name a few. I also understand the challenge for us to find a possible cosmetic makeup solution to hide and/or dissipate these problems. I have walked in your shoes. You see, I have and continue to have serious “bags” under my eyes and years ago when I wanted to be a photographic model and plastic surgeons considered me too young for corrective surgery, I took matters into my own hands. I studied skin tones, lighting, makeup and its application to compensate for the appearance of my under eye bags. In the course of my achieving my dream of being a photographic model, I developed a line of corrective cosmetics.

Now, to the comments and concerns expressed in this dialogue. Here are helpful tips that can help you cover and work with Rosacea.

First of all, find a good skin care regime that will nurture and tone down the sensitivity of your redness.

Next is understanding that basic skin tones lie at the heart of developing an approach which more naturally conceals and camouflages redness. Most of us have yellow in our skin. So, a yellow-based cover is more compatible with most people’s complexions.

Green is not an appropriate tint to diffuse redness.

I certainly understand a man’s reluctance to wear makeup.

My male clients have had great success in covering their redness without the look of wearing heavy makeup with my EraseZit Pencil™. It’s an antiseptic concealer and corrector and its tea tree oil formula calms redness and irritation. It comes in two corrective colors. You dot it on and blend it in. That’s it. Plus its portable size allows you to throw in your pocket for quick touch ups. Another product The Everything Pencil™ is also a face and body concealer. It has a vitamin-enriched, aloe vera formula and comes in six corrective colors that can be used alone or blended together.

I hope I have helped you. If I sound like a mother-hen, it’s because I am!

If you have any questions please call me at 1-800-528-4878 or email me at [email protected]. In the meantime take a look at the Judith August Cosmetic Solutions website at judithaugustcosmetics.com.

P.S…I also make great chicken soup!

Best regards, Judith August

If you want to read more visit The Rosacea Forum

Always, Judith

How Do You Get Rid of Eye Bags?

April 12, 2010 by Judith August

Nothing makes you look more haggard and tired than puffiness or fatty deposits under your eyes.

If you have “eye baggage” in the form of eye puffs, which is often caused by water retention, allergies, sinus, too much sleep, or you may have actual bags, most commonly caused by a deposit of fat that settles right under the eye – the correct concealer and technique can make a difference. If you have light puffs or bags, here’s how to get started:

You will need:

Light eye gel (optional)
Eye cream
Two lightweight, creamy concealers – one that matches your skin tone plus one lighter for blending.
Loose, translucent powder
Small, fluffy eye shadow brush
Camouflage brush

Step 1

Mix your concealers together, if needed, to achieve a perfect skin match.

Step 2

Blend and feather applying lightly. Start at the outside of the eye and move inward.

Step 3

Powder very lightly with an eye shadow brush to reduce shine and to keep concealer in place.

Don’t forget to apply concealer at the inner corner of your eye, typically the darkest area. Apply an extra layer of concealer on top of the foundation to give an extra boost if needed.

Always,

Judith

Judith’s Tip: 60 Second Rule for a Fabulous Finish

March 31, 2010 by Judith August

Judith’s 60 Second Rule: Wait a full 60 seconds for your skin to absorb moisturizer, makeup, sunscreen or foundation, and pause after each new layer of concealer or neutralizer. This will help create a longer lasting and polished finish. My customers love this technique and the polished results when they use my Fabulous Finish™.

Always,

Judith

Makeup 101 – Foundation, Concealer, Color Neutralizer and Camouflage

March 22, 2010 by Judith August

I get emails all the time asking me questions like, “what’s the difference between foundation and concealer?” Or, “I’m confused, should I be using a neutralizer; I don’t know what to do about my dark under eye circles.” I do my best to answer your emails personally, but I thought now might be the perfect time to share some basic definitions with you.

Foundation is the most basic makeup and is generally lighter in consistency and coverage than dedicated concealers. Foundation is available in liquid form or in jars, tubes and compacts. A basic lightweight true skin-matched foundation may be all you need to even out your skin tone, conceal very minor discolorations or to cover up a simple flaw or blemish. Choose a foundation formulated for your skin type; if your skin is dry, use a moisturizing formula and use a non-oily formula if your skin is not dry.

Concealer makeup is a little thicker in consistency and more opaque than simple foundation. It comes in a wide range of skin shades and forms. For best results, a concealer should smooth on easily, not be too thick, dry, cakey or goopy.

Color Neutralizer, also called a corrector, is a pale color tint – like peach, rose, green, yellow and sometimes orange – not a natural skin shade. It’s meant to be used under and mixed with foundation or concealer for skin discoloration problems. Neutralizers act as an “insurance policy” to block out unwanted skin discoloration that might show through other kinds of makeup during the day. A neutralizer is an excellent base for covering extremely dark circles or bruising, or for blocking redness around the eye area.

True Camouflage Makeup is different. It’s more opaque and much thicker in consistency than a foundation or concealer. It also comes in a range of skin-tone shades. Because of its thicker consistency, camouflage makeup is not normally suitable for the eye area. One needs to know the subtle ways to use camouflage makeup so it does its magic without looking cakey or mask-like. Use camouflage makeup only if and where you really need it. It’s serious coverage.

Makeup Primer is a liquid or lotion formula designed to prepare the skin surface before makeup application. Primers most often contain waxes, polymers or silicone all of which smooth fine lines helping the surface of the skin appear temporarily even. Foundation applied over primer goes on more smoothly, as do blush, eye shadow, and many other cosmetic products.

I hope this helps to clear up any confusion. If you have any questions, feel free to email me, [email protected]. I’ll do my best help. In the meantime, keep reading August Notes for application tips and more…

Always,

Judith

Life Choices: A Must Read

March 8, 2010 by Judith August

All of us have challenges and I’ve been a believer that there is an inner strength in each one of us that can be summoned to overcome the obstacles that life throws at us. It becomes even easier if we are fortunate enough to have the support of family and friends. This was never clearer to me than the other night when I was at a gathering of remarkable people who shared their journey, met their obstacles head on, and came out the other side triumphant – a feat easier said than done. It so inspired me, let me share more with you.

The event celebrated the launch of a new, book, Life Choices: Navigating Difficult Paths (www.lifechoicesbook.com). The book is a compilation of stories by 26 authors who have lived incredible lives and had to overcome some really challenging situations to become who they are today. But more than just sharing their journeys, Life Choices is an emotionally moving guide to anyone who has, or is, facing adversity and the inspiration to know that there is hope. Everyone who reads it can find a kernel of their own life.

I had the honor of meeting a number of the authors from across the US and as far away as South Africa. One author was Andrea Chestnut, a talented and successful interior designer, but she was born into a house of domestic violence, sexual abuse, alcoholism, poverty, hopelessness and death by self-defense – a far cry from where she is now. Driven to share her story of victory, her narrative is both powerful and poignant.

There was also Karen Phillips whose “perfect life” as a healthy young woman with great kids and wonderful husband, was turned upside down when she was diagnosed with MS. In her essay, Karen shares the “7 Keys 2 Success” that have empowered her to live life to the fullest in spite of her new found difficulties. As Karen said, “’If you change the way you look at things, the things you look at change’, was not only a Wayne Dyer quote, but also a mantra for life.”

Susan Haller, who is a close friend, shows us all her bravery when she shares her emotional journey to escape an abusive marriage and ten years in the grip of post traumatic stress syndrome to recapture her creativity and joy through music and the stage as an entertainer.

But I think Judi Moreo of Turning Point International who compiled these incredible stories of challenge, love, courage, faith and inspiration, best describes Life Choices:

“Designed to help those of us who are making the difficult choice to create a successful future, this book makes statements of power and creates avenues of self-trust. Knowing that other people have faced adversity and survived allows the reader to find the inner strength to go beyond coping and find empowerment….”

Some of us have never met, some of us have. And let’s face it, the challenges of vanity and wanting to look your best can certainly pale in the face of the stories presented in Life Choices. However, my products were born because I had physical challenges that I wanted to overcome. I was tired of having my cosmetic flaws hurt my self esteem. If you feel better about the you on the outside, you can take that good energy and channel it to you on the inside, the side that gives you the strength to help conquer the lemons life throws at us.

I encourage you to read Life’s Choices and I look forward to all of us sharing more of our stories of strength and inspiration.

Always,

Judith

I love following the adventures of the traveling Everything Pencil™, you’ll never know where it will show up…

January 31, 2010 by Judith August

My son, Scott August, of whom I am very proud, is a movie director. Actually, you can see his name on the big screen as Assistant Director of the film, “The Spy Next Door.”

During the filming of the movie, I had the pleasure of being on set. One day my son came out of the makeup trailer, walked over to me and said, “Mom, Judith August Cosmetics are all over the makeup room. Is that what you do for a living?!”

Imagine, people all over the world use my products and are familiar with my twenty year journey in developing corrective and concealing cosmetics, but my own adult son had just connected the dots. Oh, well. I was somewhere between amazed, proud, and just plain amused!

Anyway, he escorted me to the makeup trailer, and I tell you, I felt like a star for all the attention I received. I was honored to be able to give these phenomenal makeup artists more tips on how to apply my products. I love following the adventures of the traveling Everything Pencil™, you’ll never know where it will show up. Another perk for me when I was on set…I had a karate lesson!

Just a cute story I wanted to share with you, plus I got to boast about my son’s success. By the way, my husband and I saw “The Spy Next Door” the other night…entertaining movie, but the best part was standing up and cheering when my son’s name appeared on the screen. (Needless to say, my husband hid under the seat!)

Judith August
Judith August Cosmetics

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